The most ambitious companies and talent are usually building something bigger than the world understands. Alex's work is closing that gap.

He built Tenderfoot LABS, the production and strategy arm of TenderfootTV, from the ground up and was named President. Tenderfoot is a media company with 1 billion downloads across crime, sports, docs, news, fiction, politics, comedy and wellness. Under Alex, LABS has partnered with HBO, Netflix, Spotify, A24, Lionsgate and Sony, and worked with talent including Michael Imperioli and Jodie Foster. Before that, he built the podcast division at Panoramic Media for former MGM President Jonathan Glickman, working with Questlove, Maya Hawke and Alice Cooper, and served as Media Director for Neil Strauss's private club of 100 top executives, creating every piece of marketing, web, course and social content as a one man department.

He produced Wisecrack, Ambie Podcast of the Year 2026 (beating nominees Call Her Daddy, Pod Save America and Mel Robbins). He wrote and produced a docuseries that led the Memphis DA to reopen a criminal case and announce a wrongful conviction. He executive produced Leaked, working with a former CDC director and translating disease science for everyday audiences, and HBO's official True Detective: Night Country companion with Jodie Foster and Issa López, which hit #1 in TV & Film on Apple and Spotify.

As an independent Media Director, he was lead creative on a $7.8M immersive learning space for the North Melbourne Football Club, Australia's first immersive sports and education program and winner of the 2023 Asia Pacific Audio Visual Industry Award. He's created three podcasts that hit #1 Overall on Apple, including Status: Untraced, which uncovered new evidence in a murder case in the Himalayas. He wrote and directed Steph Curry's Audible Original docuseries, and his work has drawn 100M+ downloads. To Live and Die in L.A. alone hit 15M+ in two months, was named AP's #1 Podcast of 2019 and won a Webby. He also produced one of the first podcast projects ever fully funded by Bitcoin.

But music is where he lives. Alex plays guitar, drums and piano. For the past two years he's been carving his own lane into the music world, building real relationships with artists, managers and studios. He bought a 1970 Ford F250 and turned it into this is TRUCK: a rolling studio where breakout artists ride shotgun down PCH, trade the stories behind their songs, then climb into the pickup bed and play as the sun sets over an ocean view.